Salute to Service is a year-round effort to Honor, Empower, and Connect our nation’s service members, veterans, and their families. USAA and the NFL encourage military appreciation through the Salute to Service effort.

Salute to Service is a year-round effort to Honor, Empower, and Connect our nation’s service members, veterans, and their families. USAA and the NFL encourage military appreciation through the Salute to Service effort.

Featured Content

Salute To Service

USAA Insurance

2021 Award Recipient
Andrew Beck

Denver Broncos TE Andrew Beck’s dedication to serving the military became evident soon after joining the organization during the 2019 season. Since then, he has partnered with multiple military charities, service organizations, and military installations. In total, he’s reached more than 400 military families through his strategic outreach.
Andrew Beck

USAA Insurance

Gronk

USAA. Earned through service, passed down for generations.

NFL legend Rob Gronkowski has four Super Bowl championships but isn’t eligible for USAA membership. Why is Gronk so interested in USAA? Simple: Our strong legacy of service that started in 1922 when a group of soldiers joined together to insure each other because no one else would. After 100 years, we’re still focused on taking care of the military community and their families. And we’ll continue to ensure we’re meeting their needs for generations to come.

Military Moments

The National Anthem

The National Anthem

“The Star-Spangled Banner” was first played during a sporting event in the 1918 World Series. A military band played the anthem during the 7th inning stretch. Red Sox 3B Fred Thomas, who was playing while on furlough from the Navy, snapped to attention and saluted. The other players followed suit in “civilian” fashion (hand over their heart). The crowd joined in with a sing-along.

Challenge Coin

Challenge Coin

One origin story of military challenge coins originates from WWI when a unit commander gave coins to pilots in his unit.  One pilot was shot down and captured behind enemy lines. Made to forfeit his belongings, he managed to keep his coin.  The pilot escaped and was picked up by the Allies but without ID, he was slated to be executed as a spy.  Showing the coin saved the pilot after the insignia was recognized. The practice of carrying a coin eventually spread to other military units. During Salute to Service, the NFL uses military challenge coins during the coin flip.

Enlistment Ceremonies

Enlistment Ceremonies

All who join the military are required to take the enlisted or officer Oath, vowing to to support and defend the Constitution of the United States against all enemies. Friends and family are often in attendance, and in some cases, thousands of NFL fans. Many NFL teams host enlistment ceremonies and re-enlistment ceremonies on the field before games or at halftime.

Color Guard

Color Guard

For nearly 5,000 years, flags have been used to identify military units. This practice was especially critical in the chaos of battle when soldiers needed to be able to determine the location of their regiment. Due to the advent of modern weapons and technology, Colors are no longer used in battle, but continue to be carried by Color Guards at events and presented pre-game and NFL games.